Black Expo
Overview
Creative direction across the Black Expo experience.
ThrdView leads Black Expo’s creative direction, developing a consistent brand for its events and programs that they serve across multiple states.
- Client
Black Expo
- Year
2026
- Services
Creative Direction, Brand Identity, Event Branding, Digital & Print Graphics, Signage, Apparel Design
Design direction
Giving each program a presence of its own.
Black Expo connects business opportunities with the culture of each community it serves. We give individual events and programs their own visual character while maintaining the connections that make the overall brand recognizable.
The identity has to work on everything from a social graphic to a billboard. We extend that direction into event materials and apparel, keeping information clear and giving Black Expo a consistent presence from promotion through the event itself.
The outcome
Helping people see more of what Black Expo offers.
Attendees have highlighted the appeal of the work across digital and print, and we’ve observed audiences becoming more informed and involved. The creative gives Black Expo a consistent way to promote its programs while helping people recognize each offering as part of an organization they value.
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