Jamestown Diner
Overview
A brand built around its community.
ThrdView developed Jamestown Diner’s identity to reflect its community’s love of hunting and the outdoors.
- Client
Jamestown Diner
- Year
2026
- Services
Brand Identity, Menu Design, Brand Guidelines, Apparel & Merchandise Design, Digital & Print Ad Design
Design direction
Rooted in Jamestown’s outdoor culture.
Hunting and the outdoors shaped the visual direction. We made those connections clear, giving the identity a character the community would recognize while bringing a contemporary look to the diner.
The merchandise gives customers an authentic way to connect with the diner and represent their community.
The outcome
A visual presence beyond the plate.
The community has embraced Jamestown Diner, with solid customer traffic and a positive response to its merchandise. The client has spotted people wearing the shirts outside the diner, giving the brand visibility beyond the restaurant and a place in the community it was designed for.
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